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McDonald’s Just Became the First Major Company to Partner With #Pokémon Go (Time)

Pokémon even for a snack break? McDonald’s wants to make sure some users of the wildly popular Pokémon Go game don’t have to.

The home of the golden arches will become the first major company to partner with Niantic, the developer behind Pokémon Go, the Associated Press reports.

Although the game still hasn’t launched in Japan, that’s where… [Read more on Time]

LureDeals is a startup that wants to turn #PokémonGo players into your customers (VentureBeat)

Pokémon Go is an international phenomenon not just because it offers a nostalgia-fueled game anyone can access on a smartphone, but also because it gets people out into the real world interacting with one another and the cities around them. As I’m sitting here at my desk writing this story, I can tell you that a five-minute walk to the park and golf course across the street will yield me… [Read more on VentureBeat]

#Pokémon fait une nouvelle incursion sur l’iPad (Le Figaro)

Crédits photo : YOSHIKAZU TSUNO/AFP

Les pérégninations des dresseurs de Pikachu resteront cantonnées aux consoles, l’application iPad n’étant que l’adaptation du jeu de cartes à collectionner. Cela n’a pas empêché l’action Nintendo de bondir en Bourse.

Pikachu fait un nouveau pas vers les tablettes. Après l’application permettant d’accéder au Pokédex, soit… [Lire la suite sur Le Figaro]

#Pokemon and changing media (Cherwell)

Photograph: Nintendo
Photograph: Nintendo

Luke Barratt explores the recent changes in how we consume media, and examines the implications of Pokémon’s arrival on Netflix

Netflix’s recent decision to add Pokémon to its list of shows not only reveals a brilliant awareness about the desperate nostalgia of its main customer base (adult children, often students, with a keen desire to ironically revisit the youth they don’t really remember), but also illustrates an interesting shift in the relationship between… [Read more on Cherwell]

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