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McDonald’s Just Became the First Major Company to Partner With #Pokémon Go (Time)

Pokémon even for a snack break? McDonald’s wants to make sure some users of the wildly popular Pokémon Go game don’t have to.

The home of the golden arches will become the first major company to partner with Niantic, the developer behind Pokémon Go, the Associated Press reports.

Although the game still hasn’t launched in Japan, that’s where… [Read more on Time]

#Spotify unveils video ad products (MarketingWeek)

digital entertainment marketing post spotify coca cola

Cannes2014: Spotify has unveiled three new video-based advertising products it is testing with Coca-Cola, McDonald’s, Samsung, Ford and Kraft.

The three new formats are:… [Read more on MarketingWeek]

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