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The Mindy Project, #Hulu, and Almost Appointment Viewing (AdWeek)

Tomorrow, The Mindy Project premieres on Hulu so your rom-com sitcom needs are taken care of for fall. Hulu will air new episodes on Tuesdays, so unlike other original content on other platforms, you won’t get to burn out on her by the weekend… [Read more on AdWeek]

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Here’s Why Consumers Love #Netflix More Than Amazon and Hulu (AdWeek)

As Netflix, Hulu and Amazon vie for viewers, consumers have declared a victor, for now.
As Netflix, Hulu and Amazon vie for viewers, consumers have declared a victor, for now.

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36 percent of U.S. households subscribe to Netflix (more than 40 million U.S. subscribers in all), with Amazon Prime (13 percent) and Hulu Plus, now known simply as Hulu (6.5 percent), lagging behind.

But Netflix’s dominance over Amazon and Hulu has much more to do with just House of Cards and Orange Is the New Black. A new study… [Read more on AdWeek]

#Hulu Executive Explains Decision to Pull 19 Kids & Counting (Time)

#Univision, Hulu launch short format soap operas (Rapid TV News)

digital entertainment post Novelas Xpress

Univision is to launch Novelas Xpress, abridged versions of popular soap operas that deliver all the drama of the original stories in less than 15 hours. Targeting the Hispanic audience across the US, the titles will be…

[Read more on Rapid TV News]

#Hulu Picks Up Jason Reitman ‘Casual’ Comedy Series in Lionsgate TV Pact (Variety)

#Hulu orders Jason Reitman series ‘Casual’ (Inside TV)

Hulu signe avec J.J. Abrams et Stephen King pour une websérie sur Kennedy (01net)

La websérie comptera neuf épisodes.

Pour concurrencer les productions originales de Netflix ou d’Amazon et séduire les consommateurs, il faut frapper fort. C’est ce que vient de faire Hulu. La plate-forme de vidéo à la demande a annoncé avoir commandé une websérie sur… [Read more on 01net]

La guerre des #séries bouleverse le paysage de la télévision américaine (Les Echos)

Netflix
Netflix

De nouveaux acteurs émergents répliquent le modèle HBO en produisant leurs propres contenus.
Les Emmy Awards devraient encore saluer la vitalité de séries cultes comme « House of Cards ».

La cérémonie des Emmy Awards, qui se tiendra ce lundi au Nokia Theater de Los Angeles, sera chargée d’émotion. L’acteur… [Lire la suite sur Les Echos]

 

Selfie and A To Z debut on Hulu ahead of their actual premieres (A.V. Club)

It’s surprisingly difficult for traditional TV networks to connect with today’s #HipYoungPeople. They’re always too busy Snapchatting their peeps or… [Read more on A.V. Club]

Why #Hulu Shouldn’t Be Silent This August (The Street)

digital entertainment post marketing hulu

Hulu‘s Hulu Plus is widely available, intuitive and stocked with network shows its subscription-based competitors lack. Shouldn’t it be making a bit more noise as fall premieres approach?

We’re about a month away from the… [Read more on The Street]

Digital TV Wars: How Hollywood Leverages Amazon, Netflix and Hulu (The Hollywood Reporter)

James Patterson

With major deals for “South Park” and a new James Patterson show, bidding wars are emerging among the players…

[Read more on The Hollywood Reporter]

Hulu goes Big for Latino Content (Portada)

Univision’s Metastasis comes to Hulu Latino

On fire after a successful Upfront, Hulu Latino says it will offer close to three times the volume of content it had available in 2013, thanks to its highly successful original series “East Los High,” plus content from… [Read more on Portada]

A closer look at the billions of dollars Netflix, Amazon and Hulu are spending on original content (FierceOnlineVideo)

Image: Ivey Business Review
Image: Ivey Business Review

How much are online video providers spending on original content this year? While Netflix (NASDAQ: NFLX) has always been pretty open about the amount of money it’s dedicating to its original series, others like Amazon (NASDAQ: AMZN) and Hulu are not so forthcoming.

Sussing out how much money OTT providers are dedicating just to original series is a task that industry analysts spend a fair amount of time on. But in most cases… [Read more on FierceOnlineVideo]

Sizing up how much Netflix, Amazon, Hulu spend on original content (FierceCable)

digital entertainment marketing

How much are online video providers spending on original content this year? While Netflix has always been pretty open about the amount of money it’s dedicating to its original series, other leading subscription… [Read more on FierceCable]

Animated comedy Fugget About It launches on Hulu Original (Licensing.Biz)

The first two episodes of season two of the popular kids’ show are already available for Hulu classic viewers, while the full season is available for Hulu Plus members.

9 Story Entertainment’s animated comedy Fugget About It will launch today as a Hulu Original series.

The first two episodes of season two… [Read more on Licensing.Biz]

Filmmakers Moving Where the Money Is: Digital TV Series (Variety)

For independent filmmakers, digital TV series may be the next green.

Like many directors, Paul Schrader acknowledges the difficulty of finding money for his projects. He had to fund last year’s “The Canyons,” starring Lindsay Lohan, on Kickstarter, a process he’s not sure he’d try again. “It’s the kind of thing that’s fun to do once,” he says. “Independent film is not lucrative anymore. People are discovering you can lose money on a $500,000 movie.”

As Netflix and Amazon bulk up on original entertainment, they’re largely focused on buying TV series, which perform better on their services than movies do. The result is that indie moviemakers are… [Read more on Variety]

The Best Online-Original TV Shows 2014 (Tom’s Guide)

“Burning Love” on Yahoo Screen

With some online shows now at the level of quality and intricacy as Netflix’s “House of Cards,” the genre of Web video has forever changed. More shows are coming not only from obvious competitors Amazon and Hulu, but also from upstart Crackle and unlikely tech giants AOL, Microsoft and Yahoo. With so many players rolling out their own original content, it becomes overwhelming for the casual viewer to keep track of everything and separate the good stuff from the video that isn’t worth your time. We’re here to help with the best picks from the current crop of online originals. From… [Read more on Tom’s Guide]

Newfronts Analysis: Why Microsoft, Yahoo, Etc. Invaded TV’s Turf (Variety)

digital entertainment marketing newfront

Netflix wasn’t at the Digital Content NewFronts this past week but the streaming service might as well have been there.

Unmistakable was its influence on the heavyweight digital brands frontloaded into the opening week of these seemingly endless presentations to Madison Avenue.

Microsoft and Yahoo unveiled their forays into scripted long-form series; AOL went long-form, too, for the first time, but stayed unscripted. And Crackle and Hulu doubled down on scripted long-form as well.

Chalk that trend up to the natural evolution of the business, if you will. Or maybe… [Read more on Variety]

#Hulu Boasts 6 Million Subscribers, Highlights Original Shows (Mashable)

Hulu CEO Mike Tompkins discusses advertising opportunities and new shows at the company’s upfront on April 30 in New York City. Image: Brian Anthony Hernandez/Mashable

Hulu now has 6 million subscribers on its premium service, Hulu Plus, up from 4 million paying users at this time last year. The company touted the figure and its new and returning shows at its upfront presentation to advertisers and media in New York City on Wednesday.

Among the five returning shows will be the… [Read more on Mashable]

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