Facebook CEO Mark Zuckerberg during a keynote session at the Mobile World Congress in Barcelona in February. Credit: Chris Ratcliffe/Bloomberg

Personal Sharing Shifting to Smaller Audiences on Snapchat, Instagram, Messaging Apps

Facebook is working to combat a decline in people sharing original, personal content, the fuel that helps power the money machine at the heart of its social network, according to people familiar with the matter.

Overall sharing has remained “strong,” according to Facebook. However, people have been… [Read more on Advertising Age]