GoPro creator Nick Woodman Photograph by Victor J. Blue — Bloomberg via Getty Images

GoPro has created a new awards program that will pay video-makers cash to create content.

GoPro is known for its action cameras, but according to Zander Lurie, the company’s senior vice president of media, the hardware maker wants to be so much more than that.

“We want to build an entertainment business to fit… [Read more on Fortune]