pulse

It’s time for T/V to get over its longtime love affair with the “cat and mouse” approach to advertising. Can you imagine the hospitality business constantly hounding their guests to do something they don’t want to — that has nothing to do with the reason they have come to the venue?

In the early 1920, even before television, broadcast radio was a medium looking for a way to monetize and cover the cost of producing and distributing content. Advertisers would literally… [Read more on LinkedIn Pulse]