As Netflix, Hulu and Amazon vie for viewers, consumers have declared a victor, for now.
As Netflix, Hulu and Amazon vie for viewers, consumers have declared a victor, for now.

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36 percent of U.S. households subscribe to Netflix (more than 40 million U.S. subscribers in all), with Amazon Prime (13 percent) and Hulu Plus, now known simply as Hulu (6.5 percent), lagging behind.

But Netflix’s dominance over Amazon and Hulu has much more to do with just House of Cards and Orange Is the New Black. A new study… [Read more on AdWeek]