digital entertainment marketing sony music

The details the major labels don’t want you to see

Over the last year the music industry has been in flux as artists, labels, and streaming services jockey over the best way to build the future of their business. Taylor Swift pulled her catalog from Spotify; Tidal launched a new platform owned by artists, not record companies; and Apple is preparing to muscle in on the market with its own offering. The one thing missing from much of this discussion has been the details on how deals get done between these groups, but that is… [Read more on The Verge]