Channel 4 is to offer advertisers a digital marketplace to buy advertising programmatically, from next year on All 4, its new video on-demand (VoD) platform.

Jonathan Lewis: head of digital and partnership innovation at Channel 4

Jonathan Lewis, the head of digital and partnership innovation at Channel 4, made the announcement at the broadcaster’s upfront at Old Billingsgate in London yesterday.

He said the move is the first time a… [Read more on MediaWeek]