Content Marketing Case Study: ‘4 to 9ers’ Web Sitcom Lures Teens
ISSUE: Find a way to attract TV-avoiding teens to Subway.
SOLUTION: A custom-made digital video series featuring high schoolers working their first after-school job at the sandwich chain.
While many fast-food chains obsess about millennials, Subway’s sore point has been teens.
The demographic has… [Read more on Advertising Age]