Content Marketing Case Study: ‘4 to 9ers’ Web Sitcom Lures Teens

ISSUE: Find a way to attract TV-avoiding teens to Subway.

SOLUTION: A custom-made digital video series featuring high schoolers working their first after-school job at the sandwich chain.

While many fast-food chains obsess about millennials, Subway’s sore point has been teens.

The demographic has… [Read more on Advertising Age]