Netflix CEO Reed Hastings gestures while speaking at the Facebook f8 Developers Conference in San Francisco Sept. 22, 2011. Reuters/Robert Galbraith

Streaming media companies like Netflix and Hulu need to differentiate themselves from their cable company counterparts with original, exclusive content that makes it easier for customers to rationalize paying another bill each month. Netflix, most notably, has its beloved “House of Cards” series, and the… [Read more on International Business Times]