This week, I read a column about Ad Block being the new DVR. I read one about digital ad fraud, ad-supported piracy, and non-viewability. I read one about the dire outlook for the New York Times’ digital efforts, and one surmising that the end of the Times’ print edition is nigh.
The promise and the glory of digital is attribution: I know exactly where my views come from, where my clicks come from, where my sales come from. But that promise comes at a price: Maybe, just maybe, advertising was never worth what we paid for it.
So advertisers pull back. We’re not going to pour dollars down a black hole of non-viewability. The piece on ad fraud called for… [Read more on MediaPost]