Nina Tassler at CBS’s 2014 upfront presentation. Credit: John Paul Filo/CBS

Eventizing’ and Superheroes Leave ‘Idol’ in the Shadows

For the last several years TV networks have tried to use the upfronts to show they can compete with or take advantage of digital platforms with their own second-screen apps, Twitter partnerships and digital series. While this week saw some brief digital announcements and stats about social engagement, the focus swung back to TV: how networks are getting viewers to… [Read more on Ad Age]