NBCUniversal pop-culture network E! is grabbing photos and videos celebrities post to Facebook’s Instagram, with a feature for its website and on-air news show ranking the top 200 stars in real time.

The cabler’s Instagram Photo Wall launched first on E! Online and will debut May 9 on E! News, with hosts using an 82-inch touchscreen monitor to scroll through the most-popular and trending celeb pics.

“As we continue to build on E!’s digital and social offerings, there is no better platform to work with than Instagram to expand on our pop-culture-driven content in a highly innovative way,” John Najarian, E!’s EVP and g.m. of digital, said in a statement.

No money is changing hands: E! and Facebook do not have a… [Read more on Variety]