Photo: Robert S. Donovan/Flickr

Xaxis Sync pushes content from TV commercials into mobile advertising in order to regain the attention of consumers who turn to their mobile during ad breaks.

Second screens are causing a problem for television advertisers — while they’re spending money broadcasting their spots during popular TV shows, audiences are largely using it as an opportunity to check their phones or do something more interesting on their mobile devices. Aiming to solve this problem, Xaxis Sync is a… [Read more on Springwise]