BBC3’s Schoolgirl Superstar: the management did not realise this was a service for 16- to 34-year-olds, a generation that lives online.

Ditching BBC3 highlights senior management’s failure to get to grips with the modern world

In 2002, an ambitious and technically literate BBC technologist pitched a visionary idea to senior bosses for BBC3, the digital TV channel that would be launched the following year.

“Too busy to catch every episode of your favourite BBC3 shows?” the proposal began. “Stuck on the train or bus? Working late or drinking early? Then use 3VOD – BBC3’s streaming video-on-demand service to request a recording of any BBC3 programme to watch on the channel’s website whenever you like, within the next three days …”

It might seem unremarkable, a nod to the TV and film download and streaming we all now take for granted. But this was 2002; only 43% of UK homes had an internet connection and only 6% of those were broadband. There was no YouTube, no Facebook, no Twitter – and Yahoo! had just tried, unsuccessfully, to buy Google for $3bn. It was a very different time.

The discussion between the heads of BBC New Media over this proposal was not a long one. The idea was… [Read more on The Guardian]