Digital music-video powerhouse Vevo is doubling down on original programming — adding seven new shows and a live concert event to its lineup — and launched a new ad program with Twitter aimed at driving music-video views past the 100-million mark.

Vevo, the biggest single supplier of content to YouTube, introduced new slate of seven original music-centric series Monday at its Digital Content NewFronts in New York. The shows include… [Read more on Variety]