digital entertainment marketing newfront

Netflix wasn’t at the Digital Content NewFronts this past week but the streaming service might as well have been there.

Unmistakable was its influence on the heavyweight digital brands frontloaded into the opening week of these seemingly endless presentations to Madison Avenue.

Microsoft and Yahoo unveiled their forays into scripted long-form series; AOL went long-form, too, for the first time, but stayed unscripted. And Crackle and Hulu doubled down on scripted long-form as well.

Chalk that trend up to the natural evolution of the business, if you will. Or maybe… [Read more on Variety]