Company to become first Twitter Amplify partner in the lifestyle media category
NEW YORK--(BUSINESS WIRE)--April 30, 2014--
Scripps Networks Interactive (NYSE:SNI) showcases its premium lifestyle media content at its debut Digital NewFront, hosted by Bert Kreischer of Travel Channel’s Trip Flip, today in New York City. A leading producer of engaging lifestyle programming, the company’s portfolio includes trusted brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel, Great American Country and ulive.
Highlighting its commitment to expand programming at scale in an integrated, multi-platform fashion, Scripps Networks will feature notable talent such as Bobby Flay; Vanilla Ice; Rev Run and wife Justine Simmons; HGTV’s Cousins, Anthony Carrino and John Colaneri; and ulive’s Lo Bosworth and Tara Stiles. The company will showcase original digital content and series that include Chopped After Hours, Bobby Flay Fit, Ice Goes Digital, Rev & Justine and Toddler vs. Toddler.
“Everyone knows Scripps Networks is the leader in lifestyle content on TV, and now we’re making a big investment to be the leader in digital as well,” said Beth Lawrence, executive vice president of digital ad sales for Scripps Networks Interactive. “Our ability to deliver high-quality content at scale anytime, anywhere, and on any device through our television brands and via ulive, our new lifestyle video site and distribution network, is unmatched.”
Providing new engagement opportunities for advertisers in the lifestyle category, Scripps Networks announces a partnership with Twitter Amplify, which enables brands to inject their message into real-time social TV conversations offering them a simple mobile and social extension for true two-screen campaigns. Beginning in the fourth quarter this year with on-air shows Guy’s Grocery Games, Cutthroat Kitchen, The Kitchen and Great Holiday Bake-Off (wt), premium video content will be tweeted during live broadcast when social engagement is highest. “It’s perfect for us to begin our Twitter integration with our food brands since food is such a highly social space, but we’re moving quickly to incorporate Amplify into our home- and travel-related shows,” Lawrence said.
Glenn Brown, senior director of Twitter Amplify, added, “Scripps Networks provides some of the best content around food, home and travel to millions of consumers. Twitter is excited to develop our first Twitter Amplify program with the company to help fuel social conversation around its programming and give Scripps Networks fans the ability engage with this amazing branded content on Twitter.”
Scripps Networks digital food brands, including FoodNetwork.com, CookingChannelTV.com and Food.com, empower 40 million consumers monthly across their digital platforms and in 2014 will continue to build digital programming so integral to the shows that viewers will want to go online to get the whole story. Star Salvation is an online series that runs parallel with Season 10 of Food Network Star, giving eliminated finalists the opportunity to compete for a second chance on the hit TV show. Passionate Chopped fans love to see the tables turned in Chopped After Hours, when the judges are challenged to cook with the crazy ingredient combinations from the show’s famous baskets. Bobby Flay Fit, which focuses on healthy living and eating, came about as the result of the personal fitness experiences of celebrity chef Bobby Flay. It launched as a web-exclusive series and is the Scripps Networks food brands’ first example of a digital series becoming a television show, with four episodes debuting on Food Network in early 2015. New Cooking Channel web series Two Top shows off the compelling people and places where food and pop culture intersect, featuring the likes of chef Justin Warner and supermodel Chrissy Teigen. And in Fodder, Cooking Channel delivers the funnier side of food from some of the wittiest food fans around, including Sasheer Zamata, the newest cast member of Saturday Night Live.
HGTV’s popular on-air hosts Property Brothers Jonathan Scott and Drew Scott and DIY Network’s Vanilla Ice and Rev Run headline a star-studded lineup of exclusive new digital content that will cement these brands’ authority in the home category. HGTV.com’s Toddler vs. Toddler takes Brother vs. Brother to a whole new level as the Scott brothers mentor separate teams of toddlers in the ultimate renovation rivalry. Real estate entrepreneur and ’90s pop icon Vanilla Ice (aka Rob Van Winkle) takes his successful home remodeling act to DIYNetwork.com in Ice Goes Digital. And Rev Run of rap group Run DMC, along with wife Justine Simmons, will continue to entertain audiences from their New Jersey home in DIY Network’s new online series Rev & Justine. Offering up 2.5 billion pieces of home inspiration per year, HGTV.com and DIYNetwork.com also boast thousands of “how-to” and project videos to help consumers make it, build it, watch it, pin it, post it and more.
Much like its sister networks, the range of topics Travel Channel features online demonstrates the power and breadth of travel with today’s consumers. Travel Channel will produce nine new original web series and has renewed new seasons of four popular web series for 2014. These 13 series feature Travel Channel’s resident experts, in addition to new “in-the-know” guides, who spotlight a diverse cross section of useful and fascinating information about people and places around the world. A Day in the Life and Host’s Hometown are just a few TravelChannel.com series that feature fan-favorite on-air hosts including Bert Kreischer (Trip Flip), Adam Richman (Man Finds Food) and Andrew Zimmern (Bizarre Foods America).
The newest addition to the Scripps Networks portfolio of digital properties is ulive, an online lifestyle video brand delivering the best videos to today’s busy consumers wherever and whenever they want. More than 50 new and returning series will roll out this year, including HGTV host and interior designer Sabrina Soto’s Secrets of a Super Aunt and The Lo Down (wt) featuring TV personality Lo Bosworth. Yoga Rebel also returns for a second season featuring yoga guru and model Tara Stiles.
In Secrets of a Super Aunt, Soto shares her secrets of super aunt-dom, i.e., creativity and scrappiness, in the form of fun kid-friendly activities suitable for any age, budget or occasion. As the ultimate modern hostess, Bosworth dishes in The Lo Down tips on how to live your most stylish life. And in Season 2 of Yoga Rebel, Stiles explores what it truly means to make your own rules and live a healthy, balanced life. In typical Scripps Networks manner, ulive promises to feature some of TV’s biggest stars, along with hot, new digital talent.
About Scripps Networks Interactive
Scripps Networks Interactive is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company’s lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 170 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. The company’s global networks reach millions of consumers across Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.
CONTACT: Scripps Networks Interactive
Rennie Leon, 865-560-4680
Kristin Alm, 865-560-4316
SOURCE: Scripps Networks Interactive Copyright Business Wire 2014
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