Above: Heyzap Image Credit: Heyzap

It has taken a while, but Heyzap is making a real advertising business out of its mobile social network for gamers.

The company built a mobile social network where players would log in whenever they played a game and then see what their friends were playing too. This data was useful in targeting ads at the gamers, and it also helped with the discovery of new apps, which is the big problem… [Read more on VentureBeat]