Spotify is launching a “seven figure” brand campaign – its biggest yet in the UK – as it looks to change tack from previous product feature-led messaging and communicate how the streaming service plays a role in people’s lives.

The campaign launches today (28 April) and will run across cinema, VOD, digital and out of home. It centres around three videos (see above and below) which showcase three different people’s stories through the medium of Spotify, Facebook, text messages, Skype and Instagram.

Spotify’s European marketing director Nikki Lambert told Marketing Week the campaign follows a… [Read more on MarketingWeek]