Females in the UK more likely than men to play games on tablets

The perceived wisdom is that females generally lag behind their male counterparts when it comes to technology adoption and thus digital engagement. While this is true to a degree, the further down the age scale one goes, the less that idea holds true, according to a new eMarketer report, “UK Women: Gender Myths Eroding as Young Women Get Digital.”
When it comes to digital engagement, many younger women are… [Read more on eMarketer]